eCommerce wunderkind Amazon really needs no introduction. Its store platform and servers are among the most respected, trusted and stable in the world. Time and time again, Amazon has weathered the online storms from bubbles and crashes, to scaling and security. So you can imagine how delighted I was to learn that they decided to go on a hiring campaign for creativity, choosing WordPress as their Contentment Management platform.
The new site is completely separate from their eCommerce services and focuses on giving their company, team members and facilities a vibrant, human face. Reaching out to find “creative” talent, Amazon’s design recruitment site harnesses the chameleon-like possibilities of WordPress to create an asymmetrical grid of images and photos that captures the viewers eye, leading them from image to image. Visitors are treated to a visual cascade of staff, work space, campus and city imagery supplemented with text, that while sparse, provides the perfect amount of impact without being “busy.” The images themselves enjoy a light treatment, with the occasional vintage filter or ragged border, but for the most part are casual.
The overall effect risks being chaotic but ultimately, I feel it captures the creative and casual spirit they are trying to embody.
Technologically, there is nothing particularly exotic going on here. Some randomization (perhaps), lightbox modals and integrated social sharing linking. Design Amazon is an excellent example of letting the content do the talking and not becoming obsessed with tricks and wow-factor effects. A lot of heavy animation and Flash sites could learn a valuable lesson from Amazon’s approach on this project.
But enough with the web review, let the site speak for itself: Design Amazon.
I'm the front-man of It's WordPress. I come from a diverse array of backgrounds, enjoying the opportunity to expand my knowledge base and skill set by re-inventing myself. I enjoy environments that focus on emerging information, technology and concepts. I put on the technical hat in my early 20s and never really looked back. I'm love technology and the internet, as well as the outdoors and avidly hike, kayak and camp every chance I get.
We can take you from concept, through design, development and deployment in one seamless process. Whether you choose a self-managed web site or need a continuing support relationship; we've got you covered.