Simple headline best practices you can’t afford to overlook. Don’t bury the message. Your headline should be clear, compelling and use terms visitors are looking for. All too often, authors borrow from older journalistic practices that were perfected for newspapers and magazines, which may use phrases and terms that human readers look for, but whose […]

Simple headline best practices you can’t afford to overlook. Don’t bury the message. Your headline should be clear, compelling and use terms visitors are looking for. All too often, authors borrow from older journalistic practices that were perfected for newspapers and magazines, which may use phrases and terms that human readers look for, but whose […]

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